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#Email tracker for mac mail how to
#Email tracker for mac mail update
#Email tracker for mac mail upgrade

Using clicks to measure the performance of your A/B tests.

Using clicks for your engagement-based sunsetting policies instead of opens.

To transition to clicks as your main engagement metric, consider: Now is the time to get serious about using click activity as your primary indicator for engagement with your email program. MPP will almost certainly end the debate. Clicks are intentional and, therefore, a cleaner signal of engagement. Use click activity as your primary indicator for engagement with your email program.Įven before MPP was announced, a good case could be made that click data is a stronger, more reliable signal of positive engagement than opens. The most obvious replacement for open data is click data.

With the possibility of open data becoming less reliable, it is critical that you think about alternative ways to measure the performance of your email program.

#Email tracker for mac mail how to

How to prepare for Mail Privacy Policy Get comfortable with clicks This change renders open tracking futile for any recipients who opt into MPP-it means that senders who routinely rely on open tracking to better tailor their email programs lose valuable insight into how recipients are engaging with their emails. What this likely will mean is that every message you send to an Apple Mail user with MPP enabled will look like it has been opened (whether or not the particular message was actually opened by that user). When Apple pre-fetches the content of the email they also fetch remote images which include open tracking pixels (small, transparent images that tell you when a recipient opens an email, a staple of email marketing for more than 2 decades).Įvery message you send to an Apple Mail user with MPP enabled will look like it has been opened. The technical details of how Apple will accomplish this are not entirely clear and could change, but results from beta testing analysis suggest that Apple will be pre-fetching the content of all messages delivered to mailboxes configured to the Apple Mail application. Apple Mail application users can configure any inbox to the application, so this is not specific to Apple domains, but rather any domain (including Gmail, Microsoft, etc.) configured to the Apple Mail app. This will be available to iPhone, iPad, and Mac users. Users that have iOS 15-enabled Apple devices and the Mail App will receive a prompt to opt-in to Apple’s Mail Privacy Protection feature.

#Email tracker for mac mail update

With the release date (likely mid-September) rapidly approaching, we wanted to offer a number of ways in which you can prepare for MPP and an update on the steps Twilio SendGrid is taking to help you manage what will likely be a significant change to the way you track your email programs. When this feature was first announced, we published a blog post answering many of the frequently asked questions on Mail Privacy Protection (MPP) and its potential impact on your email program.

#Email tracker for mac mail upgrade

Users who upgrade their Apple devices to the latest versions will be able to use a feature called Mail Privacy Protection.

Later this month, we expect to see Apple release the latest versions of their operating systems, iOS 15, iPadOS 15, macOS Monterey, and watchOS 8.